Product Management

Sustainable market leadership in today's fast changing business environment requires organizations to implement a strong and agile Product Management, responsible for executing the right Marketing Mix of the 7 P (Product l Price I Place I Promotion I Position I Process I People). Working directly with the executive management and interacting with adjacent divisions of the organization, such as R&D, Sales, Procurement, Production; Product Management must be well established in the organization with well-defined communication channels, interfaces tasks, competences and responsibilities.

VentureLeap is specialized in working with its clients, implementing a rigorous stage - gate Product Management process in their organization with a broad set of PM tools to manage the full product lifecycle from cradle-to-grave. Such a rigorous Product Management process will ensure that the company focuses on developing the right products / services for the right markets, achieving higher profitability and value for its stake-/ share- holders.

Tools: PM Process I Product Lifecycle Management {cradle to grave} I USP Analysis I SWOT Analysis & Strategies I BCG Analysis I Competitive Analysis I Market Analysis.